The terms product and business strategy are used a lot, often in ways that are distinctly unstrategic. A set of objectives, initiatives, or OKRs while potentially useful, do not form a coherent strategy.

As Product Owners, it is your job to ensure not just that the right product is being built and for whom, but also that there is a viable business model around it, and that there is sufficient uniqueness to allow it to succeed against its competitors. In this talk, we will cover the integrated set of strategic choices Product Owners must make so outthink, and out-deliver, the competition.

This talk is for Product Owners, product leaders, and product-focused coaches who enjoy delighting customers with amazing products.